OKF is Google's answer to how AI agents should represent structured business knowledge. It's new (June 2026) and already reshaping what AI readiness means for businesses.
An AI readiness score is more than a number. Understanding what it measures, how each check is weighted, and what score thresholds mean in practice makes it a useful strategic tool.
AI discovery is becoming a marketing metric. CMOs who start tracking it now will have data and strategy advantages that compound over the next two years.
AI referrals are no longer a bonus channel — they are fast becoming a primary one. Brands recommended first by AI are 389% more likely to be Googled afterward, which turns ChatGPT citations into top-of-funnel fuel. This guide walks marketers, SEO leads, and founders through the exact signals ChatGPT uses when deciding which businesses to name, and how to optimize for each one. Use it as a repeatable playbook, not a one-time checklist.
AI readiness isn't just about your own score. The category question is whether AI agents are more likely to recommend you or your competitors. Here's how to find out.
E-commerce is at the front of the agent economy wave. Shopping agents are already active, and stores that aren't structured for them are losing ground fast.
Answer engine optimization (AEO) is the practice of making your website readable, credible, and citable by AI answer engines. Unlike SEO, success isn't measured in rankings but in whether AI systems recommend you accurately and confidently. This guide covers the full tactical picture.
AI models use a layered set of signals to decide which businesses appear in their answers. Understanding those signals is the first step to being recommended.
Digital agencies are well-positioned to offer AI readiness audits as a new service line. Clients already trust you with their SEO and web presence. AI readiness is a natural extension: the same relationship, a new technical discipline, and a category with almost no client awareness yet. Here's how to package, price, and deliver it.
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