Faro Certification
The AI Search Ready Badge
Most sites are hard for AI agents to read. Clear 55 on Faro and you earn a badge that says otherwise. Bronze, Silver or Gold, by how far you have got. It carries your own domain and stays in step with your live score.
Four shapes. One flex. Grab the one that fits your site.
Free. No signup. Clear 55 and your badge is ready straight away.
How it works
Earn it in three steps
01
Scan your site
Run the free scan. Faro checks 54 signals across 7 categories in about 30 seconds. No signup, no card.
Run scan →02
Earn your tier
Bronze from 55, Silver from 70, Gold from 85. Around four sites in ten clear Bronze; roughly one in a hundred reaches Gold. Fall short and the report lists exactly what to fix.
03
Claim and embed
Copy one line of code and drop it anywhere: your site, your docs, your pitch decks. It stays in sync with your live score on its own.
What it actually means
When AI shops for a product like yours, it runs a checklist in under a second. Can it read your pricing? Reach your API docs? Is robots.txt letting AI crawlers in? Does the page work without JavaScript? Does your llms.txt say who you are?
The badge means your site clears that checklist at 90 or higher. That is the line where AI can actually find you, read you, and put you in front of a buyer. Below it, you are a blind spot.
The average site scores 41 out of 100. Plenty of well-funded companies trip over the basics. Clear 90 and you sit in the top tier of sites AI can navigate. The badge is how you show it.
AI crawlers can access your site
Pricing is parseable by agents
Structured data is present and valid
llms.txt is present and current
API or agent docs are accessible
Content is readable without JavaScript
Common questions
Is the badge free?
Yes. The scan is free and so is the badge. Clear 55 and it is yours.
What if my score drops below 90 after I claim the badge?
Faro re-scans sites periodically. If you drop below 90 the badge stops showing as verified until you climb back. Re-scan any time to check.
Can I add the badge to my website?
Yes. When it unlocks you get one line of code, an SVG that links back to your live score. Drop it in your footer, your docs, your proposals, anywhere you want the flex.
What exactly does 90/100 mean?
Your site passes most of the checks Faro runs across 7 categories: agent permissions, discoverability, structured data, pricing transparency, agent infrastructure, agent operability, and trust & identity. Not perfection. The signals that matter are in place.
Does the badge guarantee AI will recommend my business?
No. It certifies your site is technically ready for AI search, not that you will win the recommendation. Getting recommended has more moving parts. But being findable is step one, and this proves you cleared it.
Can I just fake it?
The badge pulls your live score every time it loads, so a fake one would out itself in about a second. But respect for thinking like a growth hacker.
See if you make the cut
Run the free scan. Clear 55 and your badge is waiting. Fall short and you get the exact list of what to fix.
Run my free scan →