As of 21 August 2026, Instacart (instacart.com) scores 38 out of 100 for AI visibility on the Faro AI visibility scan, a grade of F. Faro detected 2 of 8 agent-facing capabilities on the site, and lists it in the Faro Agent Registry.
What this means
Faro's scan of instacart.com on 21 August 2026 found structured business data and a public API. Its public API lets other software connect to Instacart directly. Its core business facts are published in a form software reads exactly, so assistants are less likely to garble them.
Faro couldn't confirm that both ChatGPT's and Claude's crawlers may read instacart.com. Where they can't, what they say about Instacart comes from other sites. No published pricing was found. An assistant asked what Instacart costs has nothing on instacart.com to quote, so it guesses or says it doesn't know.
AI assistants answer questions about a business from what its site publishes. This page is Faro’s record of what they can find on instacart.com.
Agent capabilities
2 of 8 detected
| Capability | Status |
|---|---|
Open to AI assistants ChatGPT, Claude and Perplexity are allowed to read this site rather than blocked from it. | Not detected |
Structured business data Key facts about the business are published in a form software reads exactly, so they are less likely to be garbled. | ✓ Detected |
Published pricing Prices are stated openly on the site instead of hidden behind a contact form. | Not detected |
Publishes an llms.txt The site tells AI assistants where its important pages are, in a file written for them. | Not detected |
Public API Other software can connect to this business directly, not just through its website. | ✓ Detected |
MCP server AI agents can use this business's tools directly, rather than only reading about them. | Not detected |
Agent-to-agent card Other AI agents can discover what this business does and how to work with it. | Not detected |
Open Knowledge bundle A packaged summary of the business that an agent can read in a single request. | Not detected |
What Instacart does well
robots.txt exists and accessible
robots.txt is live. AI crawlers know the access rules.
JSON-LD structured data
JSON-LD schema found. Agents can reliably extract facts about your business.
Actual prices visible to AI
Price numbers detected. Agents can compare your plans.
No unlabeled clickable divs detected
No <div> or <span> elements with an onclick handler and no role/tabindex were found in the raw HTML. Agents reading the accessibility tree see real interactive controls, not invisible click targets.
All buttons have an accessible name
Every <button> in the raw HTML has either visible text or an aria-label/title. An agent can name every button it finds.
Key pages answer their question in the opening lines
Key pages state their answer up front. Passage-level retrieval reads the top of a page first, so front-loaded pages get extracted cleanly and routed to correctly.
API or developer documentation
Developer docs found. Agents understand your integration surface.
HTTPS enforced
HTTPS active. Agents trust and transact with secure sites.
Score by category
How the 38/100 is made up, across the areas Faro measures.
Agent Permissions
6/36
Content Discoverability
1/18
Structured Data
10/32
Pricing Transparency
6/18
Agent Infrastructure
8/34
Agent Operability
19/25
Trust & Identity
22/26
Is this your site?
Claim this listing to confirm you own instacart.com, keep the details current, and see the full report including what is not detected yet.
This entry is part of the Faro Agent Registry, also available as machine-readable JSON.